Gaya APA

Hensel, P, J. et al (2005). Marketing scales handbook : acompilation of multi-item measures for consumer behavior & advertising 1998-2001 . America: Thomson.

Gaya MLA

Hensel, Paul, J.. et al. "Marketing scales handbook : acompilation of multi-item measures for consumer behavior & advertising 1998-2001". America: Thomson, 2005. Text.