Gaya APA

Best, R, J. (2005). Market-based Management: Strategies for Growing Customer Value and Profitability (4). -: Pearson/Prentice Hall.

Gaya MLA

Best, Roger, J.. "Market-based Management: Strategies for Growing Customer Value and Profitability". 4 -: Pearson/Prentice Hall, 2005. Text.